Our history

Kägi has been making the world häppier with Swiss quality since 1934. And it delights us to recount the eventful history of the company to you here.

  • 1934
    Geschichte 1934 Bäckerei Zum Hecht

    "Zum Hecht" Bakery

    With prudence and foresight, Otto Kägi senior purchased the Hecht property in Lichtensteig. It contained a bakery-patisserie and a restaurant. He lived in this large house together with six children. The Kägi success story was able to begin.

    Otto Kägi was unique – a pioneer who saw that the key to success lays in quality: the quality of his products, but also of the services that he offered his customers. His approach was not simply to wait behind the counter for customers to arrive, but instead to take his products to them. In the beginning, Otto Kägi pedalled countless kilometres on his bicycle to deliver the delicious biscuits that he had made himself with great passion. His three sons, Otto, Eugen and Alfred, who later took over the Kägi company, also inherited his entrepreneurial, inquisitive and avant-garde spirit.

  • 1942
    Geschichte 1942 Herstellung Von Waffeln

    Start of wafer production

    Using manual methods only – with so-called waffle irons – production
    was able to be increased from 100 kg to 600 kg in the first two years.

    The subtle balance between the various ingredients was, and continues to be perfect to this day: the wafer sheet must not taste overly sweet, nor should the triple-layered cream filling dominate.

    These delicious wafers are the result of the fine art of arriving at perfect proportions for each of the different ingredients. Even exotic flavours feature amongst Kägi's products today. Our traditional flavours, however, continue to remain the favourites of connoisseurs all around the world.

  • 1949
    Erster Lieferwagen

    Plans for a 'new' company

    The company was extremely successful. "Although success was never an
    end in itself", as Alfred Kägi emphasises. Nevertheless, the Kägi
    company became a victim of its own success: because of the high amount
    of manual work involved in production, the limits of what was possible
    were soon reached.

    The ovens operated round the clock, the bakers were no longer able to produce the company's products quickly enough. Demand for the delicious bakery products rose and rose. Frequently, the customers who arrived shortly before the bakery closed were too late: the shelves had long since been emptied.

    A larger factory was constructed to satisfy the tremendous demand.
    The first delivery van replaced Otto Kägi's legendary bicycle.

  • 1950
    Geschichte 1950 Waffelbackautomaten

    Purchase of three wafer baking ovens

    The wafer baking ovens provided the much needed increase in capacity.
    Thanks to the automated production of wafers, overall production was
    able to be increased many times over. The number of employees increased
    to twelve.

  • 1952
    Geschichte 1952 Schokoladenüberzogene Waffeln

    Chocolate-coated wafers

    After many experiments with different recipes and the necessary technical preparatory work, the installation of a special machine allowed wafers to be produced with a chocolate coating. A key challenge that still exists today lied in giving chocolate the best possible flow properties during its production process. The wafers need to be completely covered with chocolate in the shortest possible time. What's more, the temperature control needs to be just right. This allows the cocoa butter to precrystallise properly; this is critically important to give chocolate an appealing sheen and good storage properties.

  • 1953
    Geschichte 1953 Verpackungsmaschine 1

    Purchase of the first packaging machine

    From this point onwards, the crisp chocolate-covered wafers underwent
    automated packaging. This was a tremendous help – since there were
    still many individual production steps that needed to be completed by
    hand with great care and attention.

  • 1954
    Geschichte 1954 Strichzeichnung Gebäude

    Enlargement of the production facility

    The ever-increasing demand led to the construction of a new factory building on the present site after only five years.

  • 1955
    Geschichte 1955 Backofenanlage

    Installation of an ultra-modern baking oven

    The Kägi brothers invested in the modernisation and enlargement of the production site.

  • 1955
    Geschichte 1956 Export Von Toggenburger Spezialitäten

    Export of Toggenburg specialities

    The wafer specialties were a huge success and became renowned far
    beyond the borders of the Toggenburg. This worldwide popularity of their
    products far exceeded the expectations of the Kägi brothers. The first
    export shipment left Lichtensteig on 21 February 1956, to be loaded onto
    a freighter destined for Los Angeles via the Panama Canal.

    A memorable event – Kägi Söhne AG had become one of the pioneers in the export of speciality biscuit products.

  • 1958
    Geschichte 1958 Geburtsstunde Des Kägi Frets

    The Kägi is born

    Years of research and countless trials with various recipes were
    necessary. But success arrived in 1958: the first Kägi in the shape of
    two bars rolled off the belt. It marked the start of commercial
    production for the Kägi, which continues to this day with the Kägi still
    true to its original appearance.

    Kägi – the light and crisp wafer – is made from a dough that is unbelievably light in texture, and then given a triple-layered unique cream filling. Finally, this airy, filled wafer is given a heavenly chocolate coating.

    The Kägi is a delicious, delicate work of art that evokes the sweet memories of childhood. The fact that this complicated structure doesn't crumble after the first bite is remarkable and solely attributable to Kägi's confectioners.

    The Kägi brothers agree on how the famous wafer speciality (also known as the Kägi fret in German) came to be named – the French word for wafer "gaufrette" was simply shortened and added – but not on the original idea that led to its creation.

    Two versions have currency: according to the first, the idea stems from a childhood experience in Zurich where wafers were eaten with pieces of chocolate.

    The second version has it that the Kägi was the result of a discussion between Otto senior and his sons during the preparations for a trade fair in Basel. Back then, the contentious point was whether coating the wafers with chocolate – especially for this event – would be possible.

  • 1960
    Geschichte 1960 Schokoladenkompetenz

    Making chocolate

    The chocolate coating that is made in house at Kägi is a source of
    particular pride, because our chocolate specialists set themselves the
    highest standards. To obtain a smooth, perfect chocolate, the cocoa
    liquor that has been produced in house is ground finely in a five-roll
    grinder, after which conching (refinement) takes place for at least 48
    hours in one of the 18 longitudinal conches. This gentle production
    process ensures that the chocolate’s aroma develops fully and is
    critical in making the chocolate truly exquisite. Our considerable
    patience and diligence here results in Swiss chocolate – also termed
    couverture – that is truly exceptional.Legend has it that the development of the conching technique was
    attributable to an accident. At the end of the 19th century, a renowned
    Bernese chocolatier was said to have forgotten to switch off his roller
    for 72 hours. On returning, he was supposed to have found a cocoa liquor
    of exquisite flavour and appearance.

  • 1965
    Geschichte 1965 Vater Kägi

    Saying goodbye

    Otto Kägi senior passes away aged 75 years. His sons now take over every aspect of running the business.

  • 1995
    Geschichte 1995 Gütesiegel

    Success, thanks to continuity

    The company meant everything to the three Kägi brothers. It is a success story written by single-minded entrepreneurs who set about their daily work with enthusiasm and passion, and who regard the results of their production with heart-felt pride.

    And their passion is also infectious. From their beginnings as an
    insiders’ tip in the Toggenburg, Kägi's delicious products blossomed
    into a confectionary name... and their popularity far exceeded the
    expectations of the Kägi brothers. Thanks to high quality standards and
    on-going marketing campaigns, the Toggenburg specialities already
    enjoyed an outstanding reputation worldwide in the early years.

  • 2001
    Geschichte 2001 Erweiterung Des Betriebes

    Enlargement of production

    The turn of the millennium marked the start of a modern era for the
    Toggenburg-based company. The existing buildings were enlarged, the
    machinery was replaced, all of the product packaging was redesigned. The
    focus of Kägi as a company was directed to the future, without
    sacrificing its soul in the process.

  • 2005
    Geschichte 2005 Kägi Shop

    Kägi Shop

    Kägi opened a factory store at the production location in Lichtensteig, Canton of St. Gallen.

  • 2008
    Geschichte 2008 50 Jahre Kägi Fret

    Happy birthday, Kägi Classic!

    The crispy-light Kägi bar celebrates its 50-year anniversary.

  • 2009
    Geschichte 2009 75 Jahre Kägi Söhne Ag

    Kägi Söhne AG celebrates its 75th anniversary

    The anniversary was commemorated at a glittering event together with
    business partners, customers and employees. Extensive celebrations with
    gripping entertainment were held on a paddle steamer, in the mountains
    and as part of an "open day" at the company.

  • 2010
    Geschichte 2010 Setzen Sie Auf Schwarz

    Play to win on black...

    Kägi Söhne AG launched Kägi Dark and Kägi Dark mini – crispy
    chocolate wafers and the legendary Kägi filling covered with the finest
    home-made plain dark couverture.

  • 2011
    Geschichte 2011 Expansion Asia

    The expansion continues in the Asian market

    Kägi products have also enjoyed widespread popularity in Asia and the
    Middle East for many years. That's why Kägi opened offices in Hongkong
    and Dubai. It allowed Kägi to be even closer to consumers as well as its
    distribution partners.

  • 2014
    Geschichte 2014 Ksq

    Kägi swiss quality

    In January 2014 Kägi launched the “Kägi Swiss Quality”.This represents a significant further step towards sustainability.

  • 2015
    Geschichte 2015 Redesign

    A design makeover for Kägi products

    Kägi products have shone in their new splendour since the beginning of the year. The lettering now looks more modern and Kägi‘s place of origin is now visible on the packaging: the Churfirsten mountains – the emblem of the Toggenburg.

  • 2015
    Geschichte 2015 Umbau Kägi Shop

    Structural alterations for the Kägi Häppiness Shop

    In the spring of 2015, the shop at the Kägi factory in Lichtensteig was enlarged, modernised and converted into a brand shop. The Kägi Häppiness Shop was re-opened on 7 March.

  • 2017
    Kaegi Maex Riegel Packshot

    New: Kägi MÄX, the 100% Swiss chocolate bar

    With Kägi MÄX, the Toggenburg-based family business is launching the innovation of the 21st century: pure milk chocolate enjoyment on the outside, the perfect blend of crispy light chocolate wafer and creamy milk chocolate with roasted hazelnut pieces on the inside. MÄXimum chocolate, MÄXimum lightness, MÄXimum Swiss!

  • 2018
    20181201 Eroeffnung Kaegi Shop Landquart

    New Kägi Shop opening in Landquart

    A first for Kägi: the new Kägi Häppines Shop in Landquart is the first brand shop Kägi has opened outside its production site in Lichtensteig.

  • 2021

    Kägi with a new look

    The design of the entire Kägi range has been revised: In the process, various design elements have been more clearly structured and space has been created for tasty details about the contents and the Kägi brand.

  • 2021

    New in the range: Praliné des Alpes

    With Praliné des Alpes, Kägi's chocolatiers and pâtissiers have created an exquisite taste experience: A light and airy composition of delicately melting créme filling and thin wafer leaves, covered in the finest homemade chocolate. The latest creation is pure Swissness for the senses. And a pleasure that makes the moment perfect.